Targeting the millennials, technology company HP Inc on Thursday launched the HP Sprocket photo printer – a pocket-sized photo printer – priced at ₹8,999.

The pocket-sized photo printer allows users to print directly from their mobile device instantly. The company said this would be a handy device for photography lovers, passionate about capturing memories in their day-to-day life through smartphones.

“While smartphones have made it very simple to store our memories digitally, the power of printing photographs cannot be undermined. The moment a digital photograph gets printed it becomes a tangible treasure one can cherish for life,” Raj Kumar Rishi, Senior Director, Printing Systems, HP Inc India, said.

With the HP Sprocket app, free on Android and iOS, users can also customise with their photographs by adding fun borders, emojis, stickers, filters and fonts available in the mobile application before printing them, he said.

The companion app enables users to print photographs directly from their social media accounts on Facebook and Instagram as well as from their phone’s camera roll. Supporting a range of file types including .jpeg, .gif and .png, the app enables users to work on almost any image format, the company said.

The HP Sprocket photo printer connects seamlessly to mobile devices via Bluetooth and prints photographs sized 2x3-inches using Zink technology. The Zink photo paper delivers colourful, smudge-proof, water-resistant and tear-resistant photos without ink or toner cartridges as the entire colour required for printing is embedded in the HP Zink photo paper itself, it said.

So unlike instant cameras available in the market, the HP Sprocket would have lot of options, apart from the pocket-friendly device.

The device will be available in black, red and white colours from Amazon and HP’s own online marketplace. HP Zink paper will be available for ₹539 for a pack of 20 and ₹1,249 for a pack of 50, the company added.

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