Accelium, an Israeli EduTech firm present in 30 countries, is setting up shop in India, said an Israeli business consultant who has been engaged by the 25-year-old firm founded by two Israeli chess masters.

“We have been commissioned by Accelium to explore the Indian market. We have carried out a pilot in a few schools in Andhra Pradesh, which was well-received. In May-June this year, we will be taking it to some schools in Mumbai,” said Anat Bernstein-Reich, founder of A&G Partners, a firm that acts as a bridge between Israeli and Indian businesses.

“Accelium initially taught kids chess in schools in Israel. Eventually, it realised that chess is not enough to expand all the thinking abilities of children. So, it started developing digital games. Initially, the programme was solely for school children but now it is also being used in universities and corporate houses because it can help enhance cognitive thinking. It works across age groups,” said Bernstein-Reich, who is also chairperson of Israel India Chamber of Commerce.

“I look forward to seeing it in Indian schools. We tweaked the price of the product for the Indian levels, because we understand that the economies of scale will prevail,” she said.

“To begin with, we hope to tap 10,000 students in India. This can be done easily by approaching a few schools. I am sure they will find value in it,” she said adding that charges for a student would be only a few hundred rupees.

According to Bernstein-Reich, the Accelium method is a very powerful tool and a Harvard Business School study showed that this methodology can improve children’s cognitive skills.

Game-based learning

The Accelium way of game-based learning is currently being used by nearly 5 million students around the world, including in European countries, Brazil, Mexico and Australia.

According to her, Accelium organises competitions at national and international levels and the next international competition is scheduled in Greece soon.

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