Bengaluru-based online travel discovery and booking start-up, iTraveller.com, is in the market to raise $10 million in Series B funding from new and existing investors to ramp up its technology platform and build brand presence.

iTraveller is a technology-enabled marketplace that directly connects travellers to native suppliers in 650 destinations across 25 domestic and 20 international regions. “Our site attracted 1.2 lakh unique visitors in May and the total transaction value achieved was ₹80 lakh; a big jump from ₹20 lakh in December. While we do not charge customers any fee, we collect a commission of 10-15 per cent of the total transaction value of holiday packages booked by customers on our site,” Amit Singh, co-founder and chief marketing officer, iTraveller.com, told BusinessLine .

Mauritius, Maldives and Greece were the most popular destinations for holidaying on iTraveller, which attracts mostly married couples and families whose incomes are above ₹9 lakh a year, with a skew towards male (55 per cent) travellers. “We are able to offer a distinct price advantage of about 15-18 per cent as compared to other popular websites because we connect end users with suppliers directly with no tour operators or sales agents in between” said Singh, who expects mobile transactions to take the lead in future.

Mobile app next month The start-up’s technology team is currently developing a mobile app for Android and iOS due for launch in July. “We receive 50-60 enquiries a month on when we will offer the option of transacting on mobile devices. Our entire team is focused on making the mobile user experience, best in class as we expect a bulk of the transactions to be made via mobile after the launch,” said Singh.

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