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Mindshare, India’s largest full service media agency and a part of GroupM, has appointed John Thankamony as Head – Programmatic.
John will focus on driving programmatic adoption and embracing of programmatic tools by Mindshare clients, the agency said in a statement.
He will be setting up guidelines to work with partners while ensuring that Mindshare’s clients have access to relevant and in-target audiences across quality and viewable inventory that is fraud free. He will also be responsible for harnessing data and technology products to drive performance and business results for clients, the company added.
John will operate out of Mumbai office and be regularly involved with the Bengaluru and Gurgaon offices. He will report to Vinod Thadani, Chief Digital Officer, South Asia, Mindshare.
Vinod Thadani, Chief Digital Officer, South Asia, Mindshare, commented on the appointment, “We are excited to welcome John Thankamony to the Mindshare family. He will be focusing on leading our existing programmatic offering and developing programmatic adoption across our client portfolio. We are sure his wealth of knowledge on the technology side, and his ability to interpret strategy into the real time solution and execution will bring in larger value for our clients. His vast experience in spearheading business teams and developing product portfolio plans will bring in greater advantage in his new role. We wish him all the best.”
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