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Kraftly, an online buy and sell platform for unique products and brands, has launched an initiative ‘The Giftree’, to make gifting easier for its consumers this festive season. With this initiative, Kraftly expects a three-fold increase in its sales.
Saahil Goel- Co-Founder & CEO, Kraftly said,“While other players in the industry have come up with initiatives such as offering whopping discounts, we decided to come up with our distinctive line of product segment - ‘Giftree’. By bringing in ‘Giftree’, our aim is to give absolute convenience to our buyers by providing them a one-stop destination and taking care of all their festive requirements. With a collection of offbeat products made available, we want to eradicate the hardship of deciding what to gift, by making it easier to choose from a variety of categories available.”
He added that gifting has always been an integral part of every festival or joyous occasion in India and the gift market is close to $30 billion in India.
The Indian handicrafts and gifts industry has outgrown its image to evolve into a rapidly growing industry with a turnover from $1.2 million to $ 1.9 billion in the last decade.
“Everybody loves receiving gifts, but during the hustle bustle of the festivities, buying the perfect gift for your loved ones has become more of a task and less of a thoughtful experience. Keeping this concern in mind, Kraftly has come up with their vibrant product line ‘The Giftree’, to help people rediscover the essence and joy of gifting. The idea is to help buyers set their festive shopping worries aside, by giving them curated collections of gifts for that are perfect for every relation,’’ Goel added.
Kraftly’s sellers include Varanasi-based Scrapshala which has special customised products curated out of urban trash.
Kraftly has a line of other vibrant and unique sellers like Ba No Batwo, Height of Designs, Thug Baba, Intelligent Idiots, The Orange Bicycle, and Ishttyle Gully, to name a few, which are based out of Bangalore, Delhi and Mumbai. Giftree will offer a wide range of over 2,600 products.
Akshay Ghulati, Chief Business Officer, Kraftly, commented, “As we are nearing towards the festive season, everyone looks out for the the best of the best. We at Kraftly wanted to come up with something unique to offer to our customers, and thus introduced this new product line - Giftree. Our festive collection will see exciting line of products under apparels & home decors. Shoppers will be able to choose from a wide range of products & we are excited to provide our customers with the best this season.”
Kraftly, owned by Delhi-based BigFoot Retail Solutions, boasts around 25,000+ shops and millions of listings.
Kraftly’s vision is to democratise e-commerce for millions of independent brands, homepreneurs and small retailers who are currently unserved by the e-commerce ecosystem in India.
The company’s flagship SaaS e-commerce enabled product, KartRocket, was launched in July 2013, which offers an end to end e-commerce solution and help SMEs to set up their online presence.
ShipRocket is also a part of BigFoot Retail Solutions, which is India’s first automated shipping software which lets the e-tailers manage, process and ship multi-channel orders from one place.
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