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Lenovo announced the launch of the IdeaPad U310, U410 Ultrabook and IdeaPad Z580 PCs at its nine exclusive stores in Kochi. With a strong focus on offering next generation machines to consumers, the new range will soon be available across the 45 exclusive Lenovo stores in Kerala.
By virtue of having one of the highest literacy rates in the country, Kerala offers a huge opportunity for PC penetration and growth.
The launch of Lenovo exclusive stores in Kerala is in sync with the company’s overall strategy to drive rapid expansion in the high potential tier 2-5 cities across India, Mr Ashok Nair, director – sales (South), Lenovo India, said.
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