Letstrack, an Internet of Things (IoT) based vehicle tracking startup has entered the United States (US) market.

It had a pilot running in the US, which Letstrack claims has crossed more than 10,000 app registrations there. Further, Letstrack is working with some OEMs from US market to expand its reach in the world’s largest economy. Vikram Kumar, Founder & CEO, Letstrack, said, “All American companies want to enter China and India, but Chinese has restrictions and India is too difficult to understand and operate. Our main strategy was to place distribution in place and conquer the Asian market, then launch in US.”

So far, Letstrack has raised $1.7 million in seed funding, and is looking to secure Seies C round of funding by 2020.

It counts Uber, Ola, GE as some of its customers.

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