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Digital marketing solutions firm Lycos has formed a joint venture Apollo Lycos Netcommerce with the Gurgaon-based Apollo International Ltd to help global brands build e-commerce platforms targeted at Indian consumers.
While Lycos brings in its skills in digital media, technology and marketing, Apollo provides logistics, inventory management and reverse logistics services.
“Apollo Lycos Netcommerce will design, develop and fulfil e-commerce for brands online. It will enable and ensure a full-cycle fulfilment -- right from setup, promoting their brands online, digital marketing of their products and services,” Raaja Kanwar, Vice-Chairman and Managing Director of Apollo International, said in a press release.
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