Ericsson’s mobile broadband business and Operating and Business Support Systems (OSS/BSS) will be the key areas of focus in 2016 for the communication technology major in India. The company is looking at growing faster than the market.

"The market is currently in full swing to deploy 3G and 4G services. So, mobile broadband is important for us to get the necessary backend infrastructure to support the deployment of these services,” said Paolo Colella, head of region India at Ericsson. The company is carrying out fibre deployment on a large-scale.

"We are working on the OSS/BSS area as well as helping operators to transform and mordenise their (telecom operators’) software stacks to bring the market new services,'' Colella said.

Apart from the telecom sector that yields major portion of business in India for Ericsson, the company is actively working with the energy and transport sectors to maximise returns by entering new markets.

Colella, who assumed the India-specific role four months ago, looks at India as more of an opportunity than a challenge. Most of the Indian youth can understand English and has high IT education that makes the adoption of new trends fast, he added.

“Market in India will grow and develop much faster than in other countries and we have to constantly uplift our capabilities and competence to be a key player in this market.”

Colella is also upbeat about the overall business environment in the country. “The government is doing a fantastic job in promoting digital transformation of the country, campaigning in different parts of the world and inviting foreign investments to come and invest in India,” he said.

Colella was present at IIT Delhi to announce the launch of Ericsson's Innovation Awards India 2016, open to 14 premier engineering institutes across the country. The Stockholm-headquartered company will support three projects for incubation at IIT-approved technology business incubators.

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