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Mobile development toolkit start-up Hansel.io has raised an undisclosed amount of funding from Endiya Partners, a newly floated fund by Sateesh Andhra (previously VentureEast and DFJ India), through TracxnSyndicate.
The round saw participation from Tracxn Labs and angels including Mekin Maheshwari and Rajesh Sawhney, besides others. Incidentally, Sateesh and Rajesh were also investors in Little Eye Labs, acquired by Facebook in 2014, Tracxn said in a release.
Aimed at helping the 8.7-million-plus mobile developer community, Hansel.io is a complete toolkit that automatically reproduces issues, allows developers to fix crashes at runtime and dynamically communicates with users at issue level. Through its solutions, Hansel.io helps mobile developers take control of their apps at runtime.
Hansel.io addresses two big gaps in the mobile developer market — the lack of solutions that effectively work within the guidelines of the top operating systems to provide developers control at runtime and the lack of a solution that closes the diagnosis-resolution-communication loop.
Moreover, rather than intending to make stack traces or helpdesks work better, Hansel.io aims to transform mobile software management in the production environment.
Speaking on the company’s vision, Parminder Singh, CTO, Hansel.io said, “The development timelines are getting compressed, the tolerance to bugs from consumers is getting thinner and customer acquisition costs are skyrocketing. Any system that attempts to unify development, QA, and post-production management, thereby, improving agility will be godsend for companies. That is our long-term aim as well.”
According to Neha Singh, Tracxn, “The next surge of growth in the Indian mobile apps ecosystem is fuelled by the increased adoption of smartphones — aptly complemented by low-cost Internet access. The opportunity is huge, and it comes with its own set of challenges; ‘AppCrash’ being one of the major issue. Hansel.io with its unique ‘crash reporting’ and ‘crash fixing’ solution, aims to empower mobile developers to address the issue adeptly and in real-time. We are confident of the team bridging the gap swiftly, and at the same time saving time and costs for companies across varied sectors.”
Before creating Hansel.io, the founders had worked on a product called Elfi that let users live stream media from their phones to their friends across the world. With the initial beta testers being developers and product managers, the constant feedback received by the founders was to license the technology so that they could understand what their users were seeing in real time. Thus the idea of Hansel.io was born. Today, the company has a strong tech team including engineers from Flipkart, inMobi and Amazon.
Speaking on the funding announcement, Varun Ramamurthy, CEO and Co-founder, said, “We are fortunate to have a strong team and a great set of investors backing us. Both Endiya Ventures and Tracxn Labs bring connections and operational expertise to the table. We are attempting to bring about a change in the way mobile development and management currently happens. Borrowing from Stewart Butterfield’s quote, we are not trying to sell saddles here!”
The company, although in closed beta until now, has seen healthy sign-ups. Developers can sign up from their homepage hansel.io . The company currently has a waitlist system through which the SDK is currently distributed in a closed group. Hansel.io aims to announce a public launch soon.
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