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The Mobile Marketing Association (MMA) in India launched Ideathon, a 30-hour non stop hackathon to address and solve brand challenges in a highly competitive environment in India.
The event, which will take place on August 25-26 at K-start Respace, is targeted at tech-driven entrepreneurs and students in Bengaluru. Ideathon, first of its kind, will also be introduced at the upcoming MMA Forum in September, according to a press release.
The event in partnership with IncubateIND will see advertisers from brands across industries such as Unilever, Vodaphone, TATA and Godrej Consumer Products Ltd present their problem statements. Participants are expected to come up with a solution and present their proposals after a 30-hour non stop hackathon.
“The rapid growth of mobile adoption in India alongside the competitive landscape it operates in prompts companies to rethink their strategies when it comes to growing their businesses,” said Moneka Khurana, Country Head, MMA India in the press statement. “The Ideathon will bring fresh insights from some of the best and most creative young minds in Bangalore, challenging brands to think outside the box and look at the multitude of possibilities mobile presents,” Khurana added.
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