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The Hong Kong-based Alcatel OneTouch plans to sell over 5 lakh units of its mobile phones in southern and western regions of the country.
Country manager for APAC-India business unit Steven Zhao told Business Line that the company has launched a total of seven models in the Indian market and expects to sell over 5 lakh units of these handsets in a year. He also said the company will launch two smart phones in October.
“Our product design as well as the superior material we have used sets us apart from other mobile phone handsets,” Zhao said.
He said features such as inbuilt video stabiliser are unique to the Alcatel mobile phones. The price of these phones range between ₹10,000 and ₹30,000.The Idol series comes fully loaded with features such as ‘pic to the left,’ a functionality that allows users to swipe and flips through the photo gallery and share easily with friends.
The Hero, a high end category phone comes with a 6-inch HD display with 440 pixles behind every inch. The phone comes with features like dual screen display, compact design and handwriting recognition.
Alcatel One Touch has partnered with wholesale mobility distributor BrightPoint to distribute and market its smartphones across west and south India.
Alcatel One Touch is a brand of TCL Communication, a public company listed on the Hong Kong Stock Exchange.
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