Mobiles & Tablets

Apple launches Watch priced $349 onward

Our Bureau Mumbai | Updated on January 24, 2018 Published on March 10, 2015
The gadget will not be sold at Apple stores on Friday. File Photo

Apple watches on display at the Apple Watch launch event in San Francisco, California, March 9, 2015. Photo: Reuters   -  Reuters

APPLE-WATCH   -  Reuters

Apple launched Apple Watch starting at $349. Terming the launch as its most personal device yet, the Watch is the first product developed under CEO Tim Cook's watch.

The newest addition to Apple’s ecosystem, will be available on Friday, April 24 to customers in Australia, Canada, China, France, Germany, Hong Kong, Japan, the UK and the US. Availability in India is not known yet. Apple Watch is available in three collections, Apple Watch Sport, priced at $349 (US) and $399 (US); Apple Watch, available from $549 (US) to $1,099 (US); and Apple Watch Edition, crafted from custom rose or yellow 18-karat gold alloys, with prices starting at $10,000 (US).

“Apple Watch begins a new chapter in the way we relate to technology and we think our customers are going to love it,” said Tim Cook, Apple’s CEO. “We can’t wait for people to start wearing Apple Watch to easily access information that matters, to interact with the world, and to live a better day by being more aware of their daily activity than ever before.”

Wearable market

The wearable market will be worth US$27bn in 2020, with almost 400 million wearable devices sold in the year. Research analysts at Ovum expect sales of wearable devices to reach 394 million units in 2020, up from 24 million units in 2014, corresponding to a CAGR of 60%. Revenues generated from the direct sale of wearable devices to consumers will reach $26.6 billion in 2020, up from $3 billion in 2014.

New technologies

Apple Watch introduces new technologies including the Digital Crown, an innovative way to scroll, zoom and navigate fluidly without obstructing the display. The Retina display with Force Touch on Apple Watch senses the difference between a tap and a press, providing a new way to quickly and easily access relevant controls. The all-new Taptic Engine discreetly delivers a gentle tap on your wrist whenever you receive a notification or message.

Apple Watch enables you to send messages, read email and answer calls to your iPhone right from your wrist. "Interact quickly and conveniently with the world around you with Apple Watch by paying for coffee using Apple Pay, boarding a plane with a Passbook boarding pass, or raising your wrist to ask Siri for turn-by-turn directions in Maps," the company said in a statement.

Apple Watch provides the detailed metrics you need during dedicated workout sessions for the most popular activities, such as walking, running and cycling through the Workout app. With an accelerometer, a built-in heart rate sensor, GPS and Wi-Fi from your iPhone, Apple Watch smartly uses the best sensors for different types of motion and provides a comprehensive picture of your all-day activity and workouts.

Models

Apple Watch is available in two different sizes, 38 mm and 42 mm, and in three distinct collections—Apple Watch Sport, Apple Watch and Apple Watch Edition. Apple Watch Sport features a lightweight anodized aluminum case in silver and space gray with a Retina display protected by strengthened Ion-X glass and matching high-performance fluoroelastomer Sport Band in five colors. The Apple Watch collection features highly polished stainless steel and space black stainless steel cases with a Retina display protected by sapphire crystal. The Apple Watch collection comes with a choice of three different leather straps, a stainless steel link bracelet and Milanese loop, and a black or white Sport Band. Apple Watch Edition features cases specially crafted from custom rose or yellow 18-karat gold alloys developed to be twice as hard as standard gold, a Retina display protected by polished sapphire crystal and a choice of uniquely designed straps and bands with 18-karat gold clasps, buckles or pins.

Apple Watch requires iPhone 5, iPhone 5c, iPhone 5s, iPhone 6 or iPhone 6 Plus running iOS 8.2. or later. iOS 8.2 will be available for download today.

PTI: Apple enters a market that already has a number of players, ranging from South Korean giants Samsung and LG, to Japan’s Sony and startups such as Pebble. But analysts expect Apple to lift the market by integrating the watch with the iPhone and its software ecosystem, and its range of apps and sensors for health and fitness.

At the event, Apple also unveiled a new Macbook laptop computer than weighs less than one kilogram (two pounds), and a new initiative to use the iPhone to collect data for medical research, focusing on heart disease, diabetes, asthma, breast cancer and Parkinson’s disease.

Published on March 10, 2015
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