Mobiles & Tablets

BlackBerry slashes QWERTY devices prices

Our Bureau Mumbai | Updated on July 23, 2014 Published on July 23, 2014

Offer applicable on OS7 and BB10 devices

Canadian handset manufacturer BlackBerry has slashed the prices of a range of QWERTY keyboard devices by up to 42 per cent. The reduction in prices is effective today.

The handset manufacturer has slashed the prices of BlackBerry 9720 by 33.36 per cent to Rs 11,990 from Rs 15,990, BlackBerry 9320 by 11 per cent to Rs 9,900 (Rs 11,000) and BlackBerry Q5 by 42 per cent to Rs 13,990 (Rs 19,990).

“The classic BlackBerry keyboard, re-engineered for the fast efficient navigation and one-handed use, has huge fan base who swear by the distinct typing experience that BlackBerry offers. These compelling price-points will enable QWERTY fans to experience the latest technology and ease of use in one device,” said Sameer Bhatia, Director, Distribution, BlackBerry India.

BlackBerry has been reducing the prices and introducing upgrade offers as it attempts to claw back its leadership position in the Indian market.

In March, the company had slashed the prices of its flagship device Z30 by Rs 5,000 to Rs 34,990. In February, the smartphone manufacturer slashed the prices of its Z10 handset to Rs 17,990 under a limited period offer. BlackBerry has reduced the prices of Q5 three times earlier.

rajesh.kurup@thehindu.co.in

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Published on July 23, 2014
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