Handset maker Coolpad today said it will integrate Amazon’s voice service Alexa across its devices. Coolpad will be the first Amazon Exclusive brand in India, which will introduce Alexa in its smartphones, Coolpad said in a statement. Alexa will be rolled out in Cool Play 6, Note 5 and Note 5 via an update, while upcoming devices will have Amazon Alexa pre-installed in them.

“Amazon Alexa on Coolpad smartphones will give consumers a more complete smart mobile experience as they will be able to use their Coolpad smartphone to access the abundance of Alexa skills with just their voice,” it added. Following the integration, Coolpad smartphone users will be able to give voice command for multiple tasks using the Coolpad Alexa app. They can ask Alexa to play their favourite music, shop from Amazon.in, as well as access information such as weather, calendar, to-do lists and news briefings, that are set up through the Alexa app.

“We are working to immerse more AI and tech into smartphones to make the experience more intelligent, friendly and beneficial for the customers. Incorporating Alexa in Coolpad smartphones is one such step in that direction,” Coolpad India CEO Syed Tajuddin said.

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