Micromax's fully-owned subsidiary Yu Televentures has sold 10,000 Yureka smartphones on Amazon in just 3 seconds. This is the third online sale after launching the ₹8,999 device last month.

In February, YU is looking at ramping up the availability of the device and will put almost double the amount of devices for sale, the company said in a statement.

The device will go on sale again on next Thursday.

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