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Vodafone and Micromax are jointly offering a 4G smartphone for Rs 999. Under this partnership, Vodafone customers will have to buy the Micromax Bharat-2 Ultra smartphone priced at Rs 2,899 and will have to recharge it for at least Rs 150 per month for 36 months.
The recharges could be of any denomination totalling to a minimum of Rs. 150 per month. At the end of 18 months, users will receive a cash-back of Rs 900 and another cash back of Rs 1,000 after another 18 months, in their Vodafone M-Pesa wallets.
“The Bharat-Series has been aimed at first generation smartphone users. This partnership with Vodafone will help bring in the next phase of smartphone adoption by hand-holding consumers to upgrade them from feature phones to smartphones. We believe that greater device affordability and low-cost data packs will drive increased smartphone adoption, as there is still a huge gap,” said Rahul Sharma, co-founder at Micromax.
“This will help fulfill the aspirations of several million phone users across the country, who desire a smartphone but cannot afford one. It will also encourage current non-users of 4G to upgrade and enjoy a richer user experience with Vodafone SuperNet 4G,” Avneesh Khosla, Associate Director – Consumer Business at Vodafone India said.
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