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Re-entering the crowded Indian mobile market, Philips Mobile on Wednesday launched four handsets priced between ₹1,960 and ₹20,650, targeting at business professionals, technology enthusiasts and consumers wanting durable products.
The Philips brand of mobile phones will be sold in India under China Electronics Corporation (CEC), the parent group of Sangfei, which acquired the global mobile phone business of Philips in early 2007. Since the company had few models selling in the Indian market at that time it decided to exit.
Sangfei is a joint venture between Royal Dutch Philips Electronics and Shenzhen SED Industry.
The four models include E130 (₹1,960), S308 (₹8,290) W3500 (₹16,195) and W6610 (₹20,650). The company said it would play in both feature phones and smartphone segments and will launch two more products within a month priced around ₹35,000.
The smartphones run on Android 4.2 operating system and quad core processor. The feature phone (E130) has dual-SIM feature and supports MicroSD cards up to 32GB.
“India is at the forefront of global technology and is a growing market. With the launch of Philips mobile in India, we aim to offer mobile experience at an affordable price,” SS Bassi, Country Manager, Sangfei, told reporters here. The company has a partnership with Redington as its distributor to market the products across the country.
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