Mobiles & Tablets

RCom ups the ante in price war, launches new tariff plans

Rajesh Kurup Mumbai | Updated on January 13, 2018

RELIANCE   -  Reuters

Upping the ante in ongoing price war, Reliance Communications has an ‘Unimited Plan’, under which the company would offer 1GB of data access at Rs 49 and 3GB of data for Rs 149. This comes bundled with free and unlimited on-net local and STD calls, valid for 28 days.

The new scheme ‘Joy of Holi’ offer provides additional data and voice-calling benefits across the 4G, 3G and 2G technology platforms.

Further, given the diverse needs and preferences of customers, RCom has also announced variants of the plan for its 3G and 2G customers—introducing a competitive 3G offer of unlimited data access at Rs 99, while unlimited 2G data access will be available for Rs 49.

“At RCom, we have been overwhelmed by the response that our Unlimited Plan received last year—a validation of our efforts to constantly enhance customer experience and delight. We now take a new leap with additional benefits being offered to our 4G customers, with the ‘Joy of Holi’ offer. Additionally, we still see immense potential in the 3G and 2G markets, which boast 750 million smartphones and data-ready feature phones. We have, therefore, customised special offerings in this space as well, with segmented and value-creating propositions,” said Gurdeep Singh, Co-CEO, Reliance Communications, and Chief Executive Officer of RCOM’s Consumer Business.

RCOM also announced new plans for its 3G and 2G customers in select markets. New 3G customers in Delhi, Mumbai, Kolkata, Himachal Pradesh, Madhya Pradesh, Punjab, Rajasthan and Jammu & Kashmir can now recharge with Rs 99 and get unlimited 3G data, bundled with Rs 20 worth of talk-time. In this plan, voice calls will be charged at 25 paise per miniute with a validity of 28 days.

Additionally, new 2G customers in Haryana, Uttar Pradesh (E), Uttar Pradesh (W), Andhra Pradesh, Gujarat, Maharashtra, Kerala, Karnataka, Tamil Nadu and Chennai can now avail unlimited 2G data access for Rs 49, with an in-built talk-time of Rs 20, and call charges at 25 paise per minute, valid for 28 days.

rajesh.kurup@thehindu.co.in

Published on March 10, 2017

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