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Handset manufacturers are expected to rain smartphones in India this year, riding a rise in demand from users graduating to high-end devices. The industry expects a rise of about 45 per cent in smartphone launches in 2015, even though overall launches of handsets will be much less.
The overall launches -- smartphone, feature phone and entry level -- are expected to post meagre 6-8 per cent rise during the year.
“The Indian consumer base is a mix with only a small percentage of consumers forming the advanced user base. Thus, it has been our endeavour to improvise the user’s mobile phone experience by introducing technological innovations which not only adds value to the customer’s life but is also simple enough to be intuitively adopted by them,” said Shashin Devsare, executive director at Karbonn.
4G deviceKarbonn kick-started the year with the launch of affordable smartphone Titanium Mach One, and is gearing up to introduce 4G devices early this year. Taking its Android One project further, it is also planning to introduce the next wave of Android One devices with larger screen displays.
The company’s portfolio includes 230 feature and touch devices, about 70 Smartphones and 10 tablets.
According to estimates by International Data Corporation (IDC), more than 2,000 new models were launched in India in 2014. Of this, smartphones accounted for 55 per cent and feature phones 45 per cent.
“Despite the significant price difference between feature phones and smartphones, sales of the former are on the decline. More and more people are buying smartphones due to the increasing affordability of smartphones,” said Anshul Gupta, principal research analyst at Gartner.
Huawei is planning to launch 12-15 new phone models in India, compared with 10 last year, to meet the demand.
"With the introduction of 4G, there would be an inevitable need to offer more 4G enabled devices and we see this as a big opportunity. Moreover, we are excited about bringing in some of the never before technology and features in smart phones for Indian consumers which is set to revolutionise the and will meet the discerning needs of users," said Allen Wang, President, Consumer Business Group India at Huawei.
The company's smartphones such as Honor6, Honor Holly, Ascend P7 and MateG launched in India were successful, he added.
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