Bonjour, new guests from small-town India
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
MyGate, a security and community management solution provider for gated communities, n Wednesday announced its foray into community omni-commerce business with the launch of ‘MyGate Exclusives’.
“The threat of Covid has brought about huge behavioural shifts among residents. These shifts have helped us realise the demand for commerce tailored to the gated community resident, and MyGate Exclusives is the first proposition to be born out of this realisation,” said Abhishek Kumar, COO and Co-founder, MyGate.
In an exclusive interaction with BusinessLine, Kumar said although people in gated communities buy products and services individually, they collectively represent a homogeneous resident base with similarities in consuming services such as pest control, cleaning services, vehicle management or services from carpenter, painter etc.
“We believe there will be a paradigm shift in communities where they will start to harness the collective power of buying. During the Covid-19 lockdown, we saw this started to happen,” Kumar said.
MyGate is curating products and services to the residents of housing societies across multiple categories centred around home, such as Home Solutions, Home Essentials, Health @ Home and Kids.
Currently, over 80 emerging and national brands, including grocerry delivery firm Supr Daily and RESONATE (for Wi-Fi power back-up), have been on-boarded. MyGate plans to on-board more than 200 brands by March 2021.
“We believe brands and companies are also looking to target the category of population residing in gated communities. MyGate will enable brands to have a focussed target segment through this platform,” Kumar said, adding that “residents will derive exclusive offers curated for them.”
MyGate will have three modes of revenue under the community omni-commerce segment. First, it will receive a cut on every purchase made by the residents. Second, it will charge a listing fee on brands looking to build awareness. The last mode will be a combination of the above two.
“The platform will not allow advertising. MyGate Exclusives will be non-intrusive. It is available under a separate tab on the MyGate app and residents who wish to purchase goods or services listed can use it. We will not share any data about our residents to any company or brand,” Kumar said.
“In 12-15 months, we are targeting a revenue of ₹2 crore per month under the community omni-commerce vertical.”
Puneet Dhawan of Accor is brimming with ideas on ways to revive the hospitality sector
Citroen’s first vehicle sports a novel design and European interiors. It is also meant to be as comfortable as ...
The pandemic is only the tip of the iceberg that the country’s cash-poor airlines — both regional and national ...
The government is yet to specify the framework of its recently announced old vehicle scrappage policy
With initial public offerings galore, we give you a cheat sheet to score some good grades
Biggest risk in selling funds in a rising scenario is exiting early and missing out on further gains
Go for a standard vector-borne diseases policy if you don’t have a regular health plan
No credit risk is an attraction, but note the nuances
After facing severe droughts for several years, farmers in western Maharashtra have turned the corner through ...
A toast to a traditional drip irrigation system still going strong in the Northeast
Raza Mir’s ‘Murder at the Mushaira’ works well as a historical novel that captures the sunset years of the ...
If you see garbage lying on the streets, remove it, says a dedicated plogger on a clean-up drive
Its name is the starting point of a brand’s journey and can make a big difference in the success sweepstakes
Sober spirits are the in thing
A peek into where ad spends went last year and where they are headed tomorrow
Can Swiggy Instamart disrupt the ecommerce groceries space, currently ruled by the Amazons and Big Baskets? ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...