Nasscom ropes in Facebook to roll out Design4India studio

Our Bureau | | Updated on: Mar 12, 2018

Nasscom has partnered with Facebook to launch Design4India studio, in an effort to bridge the gap between software engineers and design.

The Design4India studio has been set up at co-working space provider WeWork and will be a design studio for web, mobile, augmented reality and virtual reality platforms for start-ups and designers. The Design4India Initiative is just over a year old with an objective to integrate design with tech, to create design success for the software product and start-up ecosystem in India.

Further, the Design4India Studio will aim to bridge the gap between design and technology by offering dedicated spaces for start-ups and designers to explore, innovate and build together. Further, the studio will provide start-ups access to UX design process, resources, user testing and AR/VR toolkits to enhance their products; identify problems to inform product design or redesign; gain a competitive advantage through live testing; focus on data and design changes that will have the most impact in their business and help in rapid prototyping of new products or features.

Ravi Gururaj, Founder & CEO, QikPod and Member, Nasscom Executive Council said: “The Design4India Studio is our first of many "Open for all” Design studios which is built to foster a culture of testing, learning, iterating and prototyping of products and services — in short: Getting design right. Now is the time for start-ups and scale-ups to pivot their business to meet the requirements of the consumers and I’m confident that this studio will increase productivity, collaboration, and innovation for the entrepreneurs and designers to come and grow together.”

Satyajeet Singh, Head - Strategic Product Partnerships, Asia & South Asia, Facebook, added that design as an innovation activity is complementary to R&D, as it renovates research into commercially viable products and services, and brings innovation closer to consumer needs. It is, therefore, imperative that design should not be added as an afterthought, rather should be embedded in every step of product development, right from the beginning.

Published on March 12, 2018
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