Packing batteries with more punch
Indian researchers are working on cells that can store more energy, last longer
The proliferation of Chinese social media apps in India, and the associated debate around privacy, have raised concerns. Marketing officials, however, maintain that most of the social media apps from China are self-regulatory. Since many cater to tier 2 and 3 cities in India, brands are out to monetise them.
BusinessLine spoke to Rubeena Singh, CEO of iProspect India, a digital marketing agency from the Dentsu Aegis Network, on the reasons behind the immense popularity and growth of Chinese apps in India.
“For Chinese companies, the Indian market is the only market, globally, that can offer the size they want. It is natural that leading Chinese apps will be interested in making a strong play in India. In fact, out of the top 100 apps in the country, 44 are Chinese,” Singh said.
Pointing out that the Chinese players have also been able to give Indian consumers “products that resonate with their needs and aspirations”, she said: “The combination of experience, resources and right products is making them successful in India.”
There are multiple monetisation opportunities in the space of display (comprising videos, banners, native ads), content and commerce for these apps based on the genres, observed Singh.
“There are entertainment apps like TikTok and Bytedance, news apps like UC News, shopping apps like Clubfactory and Shein, and browsers like UC browser and shareit. Given the category of the app, the most appropriate format and avenues could be used for monetisation,” she added.
Since a large number of users of these apps are from tier 2 and 3 cities, which many brands are now interested in reaching, “it gives new opportunities to monetise these audiences”, said Singh.
As for inappropriate content on some of these apps, she said, “The Indian Information Technology Act has a fair number of teeth from a policy and regulation point of view. However, implementation of the same becomes a challenge given the myriad and complicated terrain of the internet. This problem confronts the government of all countries and India is no exception.”
Indian researchers are working on cells that can store more energy, last longer
To fix a broken bone, doctors often harvest another bone from the patient’s body or from someone else. It ...
Superconductors from IIScScientists at IISc Bangalore have invented a device with a nanocrystal structure ...
Engineering and construction giant L&T has won a licence from the Council of Scientific & Industrial ...
Option price falls more than it rises for the same change in underlying
A long-term vacation here is worth a check-in
The fund delivered a return of 31.5% in 2020 compared with the category’s 15.5%
Care Health Insurance’s new rider offers no great benefit. We review its pros and cons
In these isolated times when people yearn for a slice of the familiar, amateur and professional chefs are ...
India is ready with two vaccines to beat the deadliest virus of recent times. The immunisation drive, however, ...
The storming of the Capitol on January 6 could be the prelude to yet another chapter in the US’s long and ...
‘Now It’s Come to Distances’ examines the defining moments of the past year — the Shaheen Bagh protests, ...
Digital is becoming dominant media, but are companies and their ad agencies transforming fast enough to make a ...
Slow Network, promoted by journalist-lyricist Neelesh Misra, pushes rural products and experiences
How marketers can use the traditional exchange of festive wishes meaningfully
For Fortune, a brand celebrating its 20th anniversary, it was a rude shock to become the butt of social media ...
Three years after its inception, compliance with GST procedures remains a headache for exporters, job workers ...
Corporate social responsibility (CSR) initiatives of companies are altering the prospects for wooden toys of ...
Aequs Aerospace to create space for large-scale manufacture of toys at Koppal
And it has every reason to smile. Covid-19 has triggered a consumer shift towards branded products as ...
Please Email the Editor