Online content providers sign a voluntary code of best practices for self-censorship

Our Bureau New Delhi | Updated on January 17, 2019

The Online Curated Content Providers (OCCP) have voluntarily signed a self-regulated code of best practices under the Internet and Mobile Association of India (IAMAI).

Major platforms, such as Netflix, Hotstar, Voot, Zee5, Arre, SonyLIV, ALTBalaji and Eros Now, have signed the code.

The code has been in the works for over a year. The primary objective is to ensure that the consumer interests are protected, and at the same time, the creativity of content providers stays intact.

It also aims to empower consumers to make informed choices on age-appropriate content.

The code advocates a complaint and redressal mechanism as well, in relation to the content made available by respective OCCPs, according to the report released by the IAMAI.

This comes at the back of booming online content. According to recent BCG report, the online video content is expected to reach a market size of $5 billion by 2023.

Ashok Nambissan, General Counsel, Sony Pictures Network India Private Ltd, said in a press statement: “Self-regulation encourages creativity and makes content creators more responsive to their viewers. It worked for broadcast media and there is no reason for it not to do so for curated video content.”

Published on January 17, 2019

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