Indian’s love their food but not as much as they love to save. With an increase in disposable income people are eating out but it is also found out that dining at restaurants are getting expensive due to several tax elements like VAT and service tax. This is one of the major factors that have led to the emergence of online food portals in the country. TastyKhana.in, a leading online food portal, which gauges the food habits of Indians in a recent survey said that consumers saved upto 20 to 50 per cent while ordering food online as they save on telephone cost, avail great deals, save on service charges and restaurant tips

      

Shachin Bhardawaj, CEO & Founder at TastyKhana.in said, “With paucity of time and increased demand for convenience, consumers today are resorting more and more to online food ordering. Going by the current trend, the consumers want to explore all types of cuisines and restaurants with just a click.  Observing an overwhelming response to our food delivery services, we felt the need to come up with a survey encapsulating the food ordering patterns and behavior of Indian foodies.”

 

The trend has been frequently observed amongst the professionals wherein they can reach out to any and all restaurants of their choice without any hassle.

 

As per the survey findings, the percentage of people ordering food online and through their mobile devices is 20 per cent and the percentage has been scaling up each day.

 

The survey delves deeper highlighting certain interesting facts about the foodies. The findings tell us that a decent volume of customers (8per cent) is conscious towards lifestyle benefits. A major chunk of professionals opt for Subway and other healthy options.

 

It’s not only main course which foodies love to order. It has been observed that a large number of food enthusiasts also love to order for evening snacks, starters (65 per cent non-veg starters and 35 per cent veg starters) and bakery products like cakes.

 

Additionally, TastyKhana has identified certain food dishes preferences across the cities with this survey.

 

For ‘Tandoori Chicken’ Delhi gets the highest orders, ‘Chicken Biryani’ Bangalore gets the highest orders and Pune is more inclined towards Chinese whereas Mumbai calls more for ‘Fast food and Pizza’.

TastyKhana.in has food ordering service operating in 8 major cities in India: Pune, Mumbai, Bangalore, Gurgaon, Delhi, Noida, Faridabad and Ghaziabad and has partnered with over 5000 restaurants in these cities.

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