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Global smartphone brand OPPO has announced its first India R&D centre and the biggest outside China in Hyderabad. The brand will sharpen its global focus in R&D through the India centre.
The R&D centre, which is the fourth globally and the largest outside China, will contribute towards bringing exciting innovation and advanced technologies to India.
The company is looking at driving innovations at the Hyderabad R&D centre and plans to focus its efforts on the development and implementation on software localisation for Indian consumers as well as device quality.
Tasleem Arif, Vice President and R&D Head, OPPO India, said, “The opening of our R&D centre in Hyderabad will help us implement innovative and exciting technologies in future products that we introduce in India as well as help us build a local ecosystem for smartphone devices.”
“As India is an extremely important market for us we aim to drive innovation locally through the R&D centre in Hyderabad to deliver an insightful revolutionary, and seamless smartphone experience that caters to the demands of our consumers. We are looking forward to filing new patents for new technologies for our consumers to truly experience the best of technology,” he said.
OPPO plans to hire for the R&D Centre from reputed institutes such as the IITs and expects to contribute to the better understanding of the Indian consumers and creation of product.
The R&D centre will also focus on product stabilisation along with the Indian operators through collaborations.
Investment in R&D
OPPO has increased its focus on innovation and R&D and recently announced a global investment of RMB 10 billion towards the R&D space for 2019.
With this centre, OPPO is set to integrate its supply chain and build on its technical expertise to enhance its technological capabilities, as well as develop a range of smart devices, including smart watches and smart home technologies.
The focus will also be on to explore and meet the increasingly rigid demands of consumers in the age of the Internet of Things (IoT).
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