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Taiwanese smart phone maker HTC Corporation unveiled its small hand held camera -RE at a media event in New York City on Wednesday. This marks the company’s foray into the imaging business. “HTC has been setting the standard for smart phones for years - today we’re focused on redefining the concept of imaging forever,” said its CEO Peter Chou.
RE’s simple, cylindrical design which fits naturally in the palm, makes it easy to hold. Its built-in grip sensor turns on the device automatically the moment you get hold of your RE. It thus saves you the hassle of having to switch on the power button every time you wish to shoot a video or photo.
The small camera comes with a 16 mega pixel CMOS sensor and a 146-degree wide-angle lens, which enables you to do a full length HD video recording.
The most interesting aspect of this device is that the photos and videos you shoot can be seamlessly transferred to your mobile phone using the RE application. This app is available on android and iOS phones. Once your phone is mapped with the RE device through this app, you can view these images on your phone even as you shoot them.
In India by November
You can also do a slow motion recording with HTC’s RE camera. The product, which is being priced at $199 in the US, is expected to be available in Indian stores by November. The price of RE in India will likely be announced during its India launch, scheduled for the next week. The device is water resistant and you can capture shots up to one metre under water for nearly 30 minutes without requiring any additional casing/cover.
Desire Eye
While the introduction of RE marks its historic entry into the imaging business, the launch of HTC’s new smart phone model – Desire Eye, based on its new innovative imaging technology HTC EYE Experience, shows the company’s intent to strengthen its presence in the imaging segment.
With a 13 mega pixel, dual flash front and rear camera, HTC Desire Eye enables you to take pictures using both the front and the rear camera at the same time. You can also crop your picture automatically using the crop-me-in option. The price of HTC Desire Eye, which will be available in India next month, has not been made public yet.
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