itel mobile forays into accessories segment

itel mobile has forayed into accessories segment by launching a portfolio of gadgets ranging from power, audio, speaker and fit band, priced between ₹100 and ₹1,999.

itel mobile is a sub-brand of Hong Kong-based Transsion Holdings, a manufacturer of mobile devices.

“With ever-evolving lifestyle and technological advancements, there exists a remarkable need for high quality smart accessories in the entry-level segment, especially in Tier-III cities and towns. With this growing demand for smart accessories, India has proven to be one of the crucial markets for itel with its existing loyal consumer base,” Arijeet Talaptra, CEO, Transsion India, said.

The portfolio comprises 14 new products under four categories including power bank, phone charger, car charger, data cable, phone battery, wired earphone, Bluetooth earphone, wireless earphones, wired speaker, Bluetooth speaker and Fit Band.