Samsung Electronics today showcased to global tech media, its line up of QLED televisions. These first appeared at the CES event in Las Vegas earlier this year, but are now closer to being commercially available and in the pre-order stage.

QLED is Samsung's own acronym of the marriage of metal Quantum Dot nano technology with LED and is the company's salvo against OLED technology employed by rivals LG, Panasonic and Sony. The term is completely new in the lexicon of television tech and Samsung is playing on the Q to explain and market its new premier 4K line-up.

While OLED or Organic Light Emitting Diode is a technology by which tiny carbon diodes are put inside each individual pixel to emit light when an electrical current is applied to them, QLED is a technology in which quantum dot colour enhancement material is built right into the diodes themselves to display extremely rich, bright and also subtle colour variations. Colours are capable of showing as vivid as well as soft and detailed at up to 2000 nits of peak brightness according to Samsung - brighter than other technologies are capable of.

Samsung is positioning its new QLED televisions as lifestyle products, focusing on style and connected smartness apart from sheer picture quality. “With state-of-the-art style, smart features, and picture quality, our 2017 line-up is truly ushering in a new era for television,” said HS Kim, president of Visual Display Business at Samsung Electronics. Samsung is using the terms Q-Picture, Q-Style and Q-Smart to talk about features in these categories.

Samsung selected Paris, the City of Lights to unveil its ‘TV of Light’ the company's name for the QLED TVs for its delivery of an extremely bright and vivid visual experience. The choice of event for the launch was the Carrousel du Louvre with the line-up being presented as works of art.

The QLED TVs will be available in a variety of formats and sizes including curved and flat models in 55 and 65 inches. The TV models include the Q8C, curved display in 65 inches, the Q7C curved display in 55 inches, and the Q7F which is 55 inches and flat.

Samsung has also launched its CES innovation award-winning The Frame, a way of putting the televisions with their extremely thin bezels into frames that would be used for paintings. These are made of actual wood and other materials and can be bought separately with the TVs and replaced by the user. The totally flat "No Gap Wall Mount" format of the new televisions allows the unit to placed up on a wall so that when not in use to watch TV, it goes into picture mode, displaying artworks from artists with whom Samsung is partnering. Up among other paintings on a wall, it's almost impossible to distinguish which is a painting and which is the actual television -- unless there is movement. The power consumption at this point is reduced to be as little as a set-top box's when in sleep mode. The QLED technology allows for control of the backlighting inside the television to the extent that it can be made to sense the ambient light and tone and adjust the picture and display accordingly to fit in better into the room decor. The TVs can also switch off completely when no one is around, being able to sense the proximity of people in the room. The Frame is outfitted with what Samsung calls Invisible Connection where no cables at all show to disturb the look of the framed painting.

For those who opt for curved TVs or are not interested in wall-mounting, Samsung also launched stylish stands including those that stand like an easel or the Studio Stand, and the Gravity Stand that swivels to allow viewing from any angle.

Samsung has not yet revealed India availability and pricing.

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