Sony India today announced the launch of new television in its flagship Bravia Masters Series of OLED TVs. Called the Masters Series A9F Bravia OLED, it is powered by Sony’s new 4K HDR processor, the X1 Ultimate. The new model was launched globally in August. The 55-inch variant costs Rs 3,99,900 and the 65-inch variant is priced at Rs 5,59,900.

The TV is powered by the Android TV 8.0 Oreo operating system with the Google Assistant built-in allowing users to voice-control the TV without the need to look away from the screen. The TV remote also has a mic to pick up a user’s voice when seated away from the TV.

Sony has partnered with internet movie service provider Netflix to offer a Netflix Calibrated Mode on the A9F, which tweaks settings to automatically offer the best viewing experience when streaming on Netflix, the company claimed.

Last year, Sony introduced the Acoustic Surface Audio feature, which enabled sound to emanate directly from the screen, eliminating the need for conventional speakers. The same feature sees an upgrade in the A9F, with an additional sound actuator in the centre of the screen along with an extra sub-woofer channel. This eliminates the need for a centre channel speaker when the TV is connected to a home theatre system, with the TV itself acting as the centre channel speaker.

Another feature on this new line-up from Sony is that Google Chromecast, Google’s streaming device, is built-in. Users can cast content directly to the TV using an app. The two variants of the A9F will be available from September 20 at all Sony Centers and other major electronics retailers across the country.