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Targeting professionals, Canon launches high-end DSLR camera

Our Bureau New Delhi | Updated on January 17, 2018

Hi-tech click: Kazutada Kobayashi, President and CEO, Canon India, during the launch of “EOS 5D Mark IV” (featuring a 30.4 Megapixel Full-Frame CMOS sensor, 7.0 fps continuous shooting speed and 4K video recording at 30p), in New Delhi, on Friday   -  BusinessLine

Eyeing a 50 per cent market share in the DSLR segment, Canon India on Friday strengthened its EOS 5D series, with the launch of EOS 5D Mark IV.

Targeted at professional photographers and film makers, it will cost in the range of ₹2.54-3.24 lakh depending on the lens.

Eyeing 50% market share

Kazutada Kobayashi, Presi-dent and CEO, Canon India, said: “The EOS 5D Mark IV is truly the most versatile EOS ever, all set to revolutionise photography in India. With the launch of such evolutionary products, we foresee our numbers to grow and achieve a market share of 50 per cent in the DSLR segment.”

It comes equipped with a 30.4 megapixel full-frame high-sensitivity sensor and Dual Pixel CMOS AF for rapid focusing speed. Some of the features that come with the launch include support for Dual Pixel Raw (DPRAW) format and 4K frame-grabs, which the company believes will empower photographers with greater control when creating and capturing their shots.

Published on August 26, 2016

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