PayPal, a global technology platform and digital payments leader, on Thursday announced the launch of its first merchant-focused App in India, PayPal for Business.

This App —which is available for download on Android and iOS—will help small/medium merchants and freelancers conduct their domestic and cross border business on the go backed by PayPal’s robust risk and security platform.

PayPal has 17 million merchant accounts globally.

Narsi Subramanian, Director—Growth, PayPal India said that the PayPal for Business app solves some of the most common problems faced by SMEs and freelancers.

“It empowers them to run their business seamlessly and goes just beyond processing payments. India has the second highest number of freelancers in the world and the SME sector is growing rapidly as the spirit of entrepreneurship continues to soar”, he said.

“With the penetration of smartphones and internet connectivity, our merchants are increasingly adopting a mobile-first go to market strategy. PayPal for Business is aimed at catering to these merchants in making their lives easier and helping them conduct their business on the go”.

With the launch of this App, PayPal aims to tackle the entire backend of small businesses through technology.

India is the second largest freelancer market in the world.

Srivats.kr@thehindu.co.in

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