Persistent Systems is re-organising its business around four key growth strategies. The company’s product development and technology DNA will drive the strategies. The new structure, along with new leadership responsibilities, will be effective April 1, 2016, it said.

The first of the four growth strategies is Digital which will focus on the “how” of digital by bringing together data, APIs, and experiences.

This growth strategy combines a technology partner ecosystem, solutions, and a unique architecture for enterprise digital transformation or the transformation to become software-driven in business. Sudhir Kulkarni will be the President for this business.

The second is the focus on the long-standing multi-dimensional relationship between Persistent Systems and IBM.

This builds on the recent alliance for the IBM Watson IoT Platform and the vision of software-driven everything as the next step in the digital transformation of enterprises. Mike Kerr will be the President for the IBM Alliance.

The third is a focus on services for software and product development, including agile and experience design that are driven by the mainstream adoption of SMAC technologies.

Services business This growth strategy continues the company’s focus on customers in the business of software (software vendors) and businesses or enterprises that are becoming software-driven. Mritunjay (Munjay) Singh will be the President for the services business.

The last of the four strategies will be the Accelerite product suite which will focus on products that includes business-critical infrastructure software for enterprises, telecom operators, and the public sector. The suite includes solutions for cloud life cycle management, endpoint security, enterprise mobility management, and the Internet of Things (IoT). The growth strategy focuses on the current product suite as well as the takeover of non-strategic products from other technology companies. Nara Rajagopalan will continue as the CEO of Accelerite, the products business of Persistent.

The company also plans to strengthen its corporate functions as part of corporate operations that will enable and accelerate the four growth strategies. Atul Khadilkar will be the President for Corporate Operations. “The product development and technology DNA uniquely distinguishes our approach, including our focus on the How of Digital,” said Anand Deshpande, Persistent Systems founder and CEO. “This DNA drives all four growth strategies for the company, to realise our vision of software-driven businesses for customers.”

Persistent share rose 10.52 per cent to ₹740.20 on the BSE on Monday.

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