Ringo launches cheapest local calling service at 19 paise per minute

Rajesh Kurup Mumbai | Updated on January 22, 2018 Published on November 26, 2015



Following the success of its international calling app, Ringo has launched a local calling app in India that levies the cheapest call rate of 19 paise per minute. The app enables a user to dial-in like in a telephone call, and even reach people who have not installed the app.

The app, which enables users to make calls to any landline or mobile in the country, comes without additional charges such as roaming, STD, or top-ups.

“The call rates are 90 per cent cheaper compared with most carriers and 25 per cent cheaper than most Internet-based calling apps. Further, it also offers 50 minutes of free talk time to first-time users and 50 additional minutes to a user who refers a friend,” said Ringo Chief Executive Officer and Founder Bhavin Turakhia.

“Ringo calls do not use data and this helps in containing prices. The app uses telephone networks instead of Internet and thus ensures superior voice calling and eliminates call drops,” said the serial entrepreneur.

Turakhia is the Chief Executive Officer of Directi group that comprises Flock, Ringo, Zeta,, Radix, and Directi is a tech and Web products development company that he co-founded in 1998 with his brother Divyank Turakhia.

In January last year, Directi sold some of its brands – ResellerClub, LogicBoxes and BigRock, and to Endurance International Group.

How does the app work?

Ringo does not use a subscriber’s talktime but initiates a call by connecting both the caller and the recipient over a bridge call. The company has also purchased minutes in bulk at extremely low prices and is passing on the savings to its customers. 

“Obviously, we won’t make money at 19 paise per minute, but we will launch many more services that will help in bringing in additional customers on our platforms. We expect these customers to use our premium services, from which revenues will flow in but at a later stage,” Turakhia added.

In January this year, Ringo launched an app that lowers international call costs by up to 90 per cent. Ringo does not require Wi-Fi, Internet, or carrier minutes, but uses a call flow algorithm to convert international calls to local ones.

Published on November 26, 2015

A letter from the Editor

Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.