South Korean electronics major Samsung has brought its flagship mobile payments service ‘Samsung Pay’ to a larger audience in India by introducing it in its best selling mid-range of Galaxy J series smartphones.

Samsung Pay service — which was launched in India in March this year—is now available on Galaxy J7 Pro, a new mid-market product launched by Samsung on Wednesday and targeted at millennials.

Simultaneously, Samsung on Wednesday also launched ‘Samsung Pay Mini’ — a new sub-set service of Samsung Pay service — to cater to the unique requirements of Indian mid-segment consumers.

While Samsung Pay gives one the option of paying through credit cards, debit cards, UPI and wallets, the Samsung Pay Mini gives option to pay through wallets and UPI.

The move to bring Samsung Pay and its sub-set Samsung Pay Mini under the Galaxy J series is part of the efforts toward “massifying” the Samsung Pay service in India, Sumit Walia, Director, Mobile Business, Samsung India, told BusinessLine .

Samsung Pay Mini has been first made available on Galaxy J7 Max, another mid-segment smartphone launched on Wednesday.

While Samsung Galaxy J7 Pro has been priced at ₹20,900, the Samsung Galaxy J7 Max (non-Magnetic Secure Transaction (MST) hardware device) has been priced at ₹17,900.

“We plan to take the Samsung Pay Mini version and roll it across the select J Series as software upgrade. Consumers who are already using Paytm and other wallets can now take advantage of the Samsung Pay Mini and port their wallets, UPI within Samsung Pay and take advantage of the whole security that Samsung Pay provides,” Walia said.

Samsung Pay has a three-layer security (including fingerprint, knox) that provides added comfort to users, the company said.

Asim Warsi, Senior Vice President-Product Planning Team, Samsung India, said that this (Samsung Pay in a Galaxy J series device and devise new service of Samsung Pay Mini) was the first big iteration to the Samsung Pay service that was launched in March.

“We will be taking Samsung Pay on to more devices in future as we launch with MST as well as Samsung Pay Mini with those future devices launched without MST, which will have the basic stack of Knox and fingerprint security to be able to deliver the Samsung Pay experience,” Warsi said.

Some of the existing devices that are already in the market will get upgrades as well. In the coming few weeks, Samsung Pay Mini will be available to consumers who already own Samsung devices but did not have Samsung Pay as yet.

Social camera Both the smartphones launched on Wednesday have a social camera, which helps instant sharing, instant editing and instant discovery.

Users can now pin their favourite contacts and social media within the camera and share their moments as they click. The instant editing reduces dependency on third party image editing apps.

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