Comments
Samsung Electronics Co Ltd has launched a range of ‘smart feature phones’ under the name Rex – with the tagline ‘Now your world is Open.’
Positioned in between ‘feature’ phones and ‘smart’ phones, the Rex series is priced in the range of Rs 4,300 to Rs 6,500.
Features
It comes with high-resolution touch screen and ‘smart’ user interface. Elaborating on its features, Asim Warsi, Vice-President, Samsung Mobile, said these phones will have variety of unique and smarter features and would offer intuitive usability.
“The whole idea is to give next level of user experience,” he said.
Announcing the launch today in Delhi for the global market, B.D. Park, President and CEO, South West Asia HQ, Samsung Electronics, said the series is completely designed and developed in India.
“They are designed to seamlessly prioritise and consolidate the essential mobile functions that matter to customers across diverse markets.”
The Samsung REX series consists of four devices — Rex 90, Rex 80, Rex 70 and Rex 60. Younghee Lee, Executive Vice-President, Global Marketing, Mobile Communications Business, Samsung Electronics Global HQ, said the company chose India for the launch because “it is in some many ways at the centre of the economic and technology trends that are reshaping our world.”
ravikumar.ramanujam@thehindu.co.in
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.