Saregama, Facebook strike global licensing deals

Our Bureau Mumbai | Updated on June 03, 2020

Saregama has entered into a global deal with Facebook to license its music for video and other social experiences across social media platform Facebook and Instagram.

This partnership will allow users to choose from a wide variety of music to add to their social experiences such as videos, stories via music stickers and other creative content. People will also be able to add songs to their Facebook profile, the company said in a statement.

Saregama is India’s oldest music label with a catalogue of more than one lakh songs across many different genres including film songs, devotional music, ghazals and indipop in more than 25 languages.

“We are pleased with this partnership as now millions of Facebook users will be able to add music from our vast catalogue to stories and videos they create and share,” Vikram Mehra, Managing Director of Saregama India said.

Now, Saregama has India’s evergreen song catalogue with classics from legends likes Lata Mangeshkar, Kishore Kumar, Mohammed Rafi, Asha Bhosle, Gulzar, Jagjit Singh, R.D Burman, Kalyanji Anandji, Geeta Dutt and Laxmikant Pyarelal.

Published on June 03, 2020

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