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Internet media and news start-up ScoopWhoop has raised $4 million from Kalaari Capital, which the company will use to fund the expansion of its video production unit, ScoopWhoop Talkies.
“In the last 12 months we have grown almost 300 per cent. We have managed to put a great team together, across portals that drive almost 20 million unique visitors monthly. And, with this funding we look forward to being the number one digital media company in India by 2017,” said Sattvik Mishra, CEO, ScoopWhoop.
ScoopWhoop, the home-grown start-up that publishes digital content relevant to Indian youth was launched in November 2013.
Moreover, it plans to invest in hiring editorial resources across beats for different publications. It also aims to set up a robust sales and native content team to service its more than 100 brand partners.
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