Info-tech

Snapchat sees 40 per cent growth in India daily active users

PTI New Delhi | Updated on August 12, 2019 Published on August 12, 2019

File photo   -  REUTERS

Company to set up office in Mumbai

Snap’s Photo-messaging app Snapchat on Monday said its DAU (daily active users) in India has jumped 40 per cent year-on-year (YoY) in the June-quarter.

The company is setting up its first office in Mumbai to support business growth.

Snap Chief Strategy Officer Jared Grusd said the firm’s local team in India will focus on expanding strategic partnerships, building an engaged community of creators and users as well as servicing local advertisers.

“While we do not break down country-specific userbase, what I can say is Snapchat has seen a 40 per cent DAU increase in India from Q2 2018 to Q2 2019. We are setting up our first office in India in Mumbai in order to support the continued growth of our business in the country,” he said.

According to the company, about 203 million people use Snapchat daily on average.

Snap is the parent company of Snapchat. The app allows users to share photos with friends for 24 hours after which the content disappears.

Creating the best experience for local ‘Snapchatters’

Earlier this year, Snap had announced the appointment of its first employee based in India, Durgesh Kaushik as the Head of Market Development and part of the global team.

The company has also introduced four Indian languages to Snapchat (the app), with plans to launch an additional five languages before end of the year.

“We believe that building a team locally will allow us to create the best possible experience for local Snapchatters. We continue to expand our strategic partnerships with regional media companies add more community content, and work with local content creators,” Grusd said.

In July, Snapchat had hosted its first ‘Creator Summit’ in Mumbai, aimed at engaging with local creator community.

Snap has already worked with a number of brands like Pepsi, OnePlus and Cadbury in India. It had also launched SnapKit partnerships with JioSaavn and Gaana.com that helps Snapchat users to share and post music content on the photo app.

Grusd said unlike other social media outlets, Snap’s focus is on providing a medium for communication between a close group of friends.

“We are private by design. The ephemerality (of content) kind of extends that whole philosophy around making it private by design. It’s a place for real friends where they can share their moments without any social pressure,” he explained.

Published on August 12, 2019

A letter from the Editor


Dear Readers,

The coronavirus crisis has changed the world completely in the last few months. All of us have been locked into our homes, economic activity has come to a near standstill. Everyone has been impacted.

Including your favourite business and financial newspaper. Our printing and distribution chains have been severely disrupted across the country, leaving readers without access to newspapers. Newspaper delivery agents have also been unable to service their customers because of multiple restrictions.

In these difficult times, we, at BusinessLine have been working continuously every day so that you are informed about all the developments – whether on the pandemic, on policy responses, or the impact on the world of business and finance. Our team has been working round the clock to keep track of developments so that you – the reader – gets accurate information and actionable insights so that you can protect your jobs, businesses, finances and investments.

We are trying our best to ensure the newspaper reaches your hands every day. We have also ensured that even if your paper is not delivered, you can access BusinessLine in the e-paper format – just as it appears in print. Our website and apps too, are updated every minute, so that you can access the information you want anywhere, anytime.

But all this comes at a heavy cost. As you are aware, the lockdowns have wiped out almost all our entire revenue stream. Sustaining our quality journalism has become extremely challenging. That we have managed so far is thanks to your support. I thank all our subscribers – print and digital – for your support.

I appeal to all or readers to help us navigate these challenging times and help sustain one of the truly independent and credible voices in the world of Indian journalism. Doing so is easy. You can help us enormously simply by subscribing to our digital or e-paper editions. We offer several affordable subscription plans for our website, which includes Portfolio, our investment advisory section that offers rich investment advice from our highly qualified, in-house Research Bureau, the only such team in the Indian newspaper industry.

A little help from you can make a huge difference to the cause of quality journalism!

Support Quality Journalism
This article is closed for comments.
Please Email the Editor
You have read 1 out of 3 free articles for this week. For full access, please subscribe and get unlimited access to all sections.