Social Media

Social media, the new job-hunt platform

L N Revathy Coimbatore | Updated on August 21, 2014 Published on August 21, 2014

People spend more time on Facebook than responding to e-mails, says study

While jobs are aplenty, search for quality hires has been an uphill task for companies. Besides opting for traditional recruitment platforms, companies also seek the help of consultants and look up on job sites.

Incidentally, not all job aspirants post their resumes on job sites, but are assuredly active on social media. Some among these might be actively considering a job change, but there is a larger group that is open to evaluating opportunities.

“Facebook is a gold mine for this group of professionals who are open to evaluation,” says Vivek Sinha, Co-founder and Chief Technology Officer, MyParichay.

Social media impact

In a chat with Business Line, Mr Sinha said MyParichay helped simplify job hunting both for companies and prospective candidates.

Asserting that people spend lots of time on social media, particularly Facebook, he said, “Companies’ ability to reach out through this media is therefore phenomenal. But searching networks of each prospect can be cumbersome. This is where we come into the picture, by making the search easy and simple.”

“We see a 5x efficiency in our product,” he said and explained that the company that looked at filling a position got to screen only 40 resumes now, as compared to 200-odd applications earlier.

“Companies pay huge sums to recruitment consultants on just hiring activity. Both companies and recruitment consultants say they would like to in-source recruitment. Currently we have social retargeting, employee referral, Facebook career tab as our product. We recently introduced social career site manager, which is a whole web solution.”

Drop in traffic

To a query on reports of people dropping out of Facebook, he cited a ChartBeat report, which showed that overall traffic to news websites dropped 3 per cent when Facebook encountered an outage recently.

A Neilsen study showed that Indians spend up to an hour for social networking every day. It also found that people spend more time on social media than for responding to emails.

“This is not a trend exclusive to India. According to Business Insider, an average American spends 37 minutes on social media, higher than any other major Internet activity, including email,” he said.

Published on August 21, 2014
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