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While jobs are aplenty, search for quality hires has been an uphill task for companies. Besides opting for traditional recruitment platforms, companies also seek the help of consultants and look up job sites.
Incidentally, not all job aspirants post their resume on job sites, but are assuredly active on social media. Some among these might be actively considering a job change, but there is a larger group that is open to evaluating opportunities.
“Facebook is a gold mine for this group of professionals who are open to evaluation,” says Vivek Sinha, Co-founder and Chief Technology Officer, MyParichay.
In a chat with Business Line, Mr Sinha said that MyParichay helped simplify the job hunt both for the companies and prospective candidate.
Asserting that people spend lots of time on social media, particularly Facebook, he said “companies ability to reach out through this media is therefore phenomenal. But searching networks of each prospect can be cumbersome. This is where we come into the picture, by making the search easy and simple,” says Mr Sinha.
“We see a 5x efficiency in our product” he said and explained that the company which looked at filling a position got to screen only 40 resumes now compared to 200-odd applications earlier.
“Companies pay huge sums to recruitment consultants on just hiring activity. Both – companies (headhunters) and recruitment consultants say they would like to in-source recruitment. Currently we have social retargeting, employee referral, Facebook career tab as our product. We recently introduced social career site manager, which is a whole web solution.''
To a query on reports about people dropping out of Facebook, he cited ChartBeat report which showed that the overall traffic to news websites dropped 3 per cent when Facebook encountered an outage recently.
A Neilsen study showed that Indians spend up to an hour for social networking every day. It also found that people spend more time on social media than for responding to emails.
'This is not a trend exclusive to India. According to Business Insider, an average American spends 37 minutes on social media, higher than any other major Internet activity, including email,' he said.
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