Social Media

Twitter to sell mobile ads company MoPub for $1.05 billion

Reuters | Updated on October 07, 2021

The ad company had generated $188 million in annual revenue for Twitter last year.

Oct 6 Twitter Inc said on Wednesday it has agreed to sell mobile ads company MoPub to AppLovin Corp for $1.05 billion in cash.

MoPub, which generated about $188 million in annual revenue for Twitter last year, allows companies to keep track of ad inventory in real time, similar to what Alphabet Inc's Google can do with Double Click.

The sale will allow Twitter to invest in "the core products that position it for long-term growth", Twitter Chief Executive Officer Jack Dorsey said.

Published on October 07, 2021

Follow us on Telegram, Facebook, Twitter, Instagram, YouTube and Linkedin. You can also download our Android App or IOS App.

  1. Comments will be moderated by The Hindu Business Line editorial team.
  2. Comments that are abusive, personal, incendiary or irrelevant cannot be published.
  3. Please write complete sentences. Do not type comments in all capital letters, or in all lower case letters, or using abbreviated text. (example: u cannot substitute for you, d is not 'the', n is not 'and').
  4. We may remove hyperlinks within comments.
  5. Please use a genuine email ID and provide your name, to avoid rejection.

You May Also Like