Sony India eyes Rs 2,850 cr business during festival season

| Updated on: Oct 16, 2012

Electronics major Sony India said on Tuesday that it is eyeing business mobilisation of Rs 2,850 crore during the festival season, 30 per cent more than what it garnered in last year’s festival season.

Betting big on its Bravia range of TVs, the company expects 35 per cent of total business coming only from its LED, LCDs during August till November this year.

“We are targeting business of Rs 2,850 crore during festival season pan India with 30 per cent growth over business generated during last year’s season,” company’s Senior General Manager (Head Sales), Sunil Nayyar, told reporters here today.

To drive sales, Sony India has earmarked a sum of Rs 150 crore to be spent during festival season on marketing, advertising and media campaigns.

“Our focus will be on panel TVs, LEDs and LCDs (to push sales) and we expect 35 per cent of total business (during festival season) will come from this segment,” he said.

However, in current fiscal, Sony India has set a target to sell 1.2 million of TVs with a growth of over 30 per cent.

Sony has set an overall sales target of Rs 8,500 crore for current fiscal from Indian operations as compared to turnover of Rs 6,300 crore clocked in 2011-12.

Asked about the price revision, Nayyar said there is no move as of now to revise rates of electronic products as rupee has shown some improvement against US dollar.

“…it is fortunate that it (rupee) is back to Rs 53 (against US dollar)...we do not need to touch anything. (But) we are keeping a close watch on it,” he said.

However, he said the company has not touched rates ever since it rolled out new products in February and March.

Asked about the impact of inflation on new purchases, Nayyar said the market during last three-four months have seen improvement while there is a growth in sales of Panel TVs across the country.

He said Sony India has posted a growth of 30 per cent in overall sales in current fiscal so far.

Published on March 12, 2018

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