Spini launched in Coimbatore

Imagine being paid for leads! Thanks to Spini, a referral platform that connects buyers, sellers and intermediaries.

The Chennai-headquartered start-up, according to its co-founder and Chief Executive G Shankar, has helped connect people with the right information at the right time. “The app has opened up a new horizon of business opportunities for referrers and sales persons” Shankar said at the launch of Spini in Coimbatore.

The year-old company, which has expanded its presence in the metros in the first phase, is now set to tap the potential in tier II locations. “We are looking to foray into the South Asian market as well, with the launch at the Philippines and Indonesia, hopefully before the close of this fiscal,” Karthi Sekar, Head (Marketing) at Spini told BusinessLine.

Stating that Spini is one of the few applications that helps users put his time to productive use, Sekar brought to mind the time spent by sales persons on calls before actually striking a deal. “More than 80 per cent of the time is wasted on calls. Here, all that one has to do is post his own or say, a friend or relative’s buying requirement of products or services; it could be for renovation, rental apartment or real estate or credit requirement. The platform will connect those looking for such services with the sales persons,” he explained.

Initially, Spini offered services under five categories such as real estate, loans, home rental, interior renovation professionals and insurance. This has since been widened to 15 to include used cars, tours and travel, catering, tuition and training courses, security systems etc.

The app has registered 3-lakh downloads in the last one year, Shankar added.

It has raised $1 million in the first round from Walden International.