Comments
TV manufacturer Super Plastronics Pvt Ltd (SPPL) is eyeing revenues of about ₹500 crore from its Thomson TVs business in the next 2-3 years.
The company, which is the exclusive licensee of the French brand, on Thursday launched a 40-inch 4K Smart TV priced at ₹ 20,999. This will be the brand’s fourth smart TV launch in the past year.
CEO Avneet Singh Marwah said: “4K is the future and already contributes 22 per cent to the online TV sales in the country and about 10-12 per cent to the overall TV sales.”
“We felt that there was a gap in the 4K TV offerings in the market. Hence, we decided to launch a 4K TV in 40-inch size at an affordable price. This will encourage consumers to upgrade from FHD to 4K. It will be a complete game-changer,” Marwah added.
The company is bullish on the 4K segment as content-makers across the world are stepping on the gas to produce in this format.
SPPL, which sells the brand exclusively on Flipkart, said it will continue to focus on the e-commerce channel for some time. “We are satisfied with our online distribution strategy and have been growing at an average 35 per cent quarter-on-quarter,” Marwah added.
Besides strengthening the 4K TV portfolio, the company is looking to launch Thomson-branded TV speakers later this year.
Comments
COMMENT NOW
Comments
Comments have to be in English, and in full sentences. They cannot be abusive or personal. Please abide by our community guidelines for posting your comments.
We have migrated to a new commenting platform. If you are already a registered user of TheHindu Businessline and logged in, you may continue to engage with our articles. If you do not have an account please register and login to post comments. Users can access their older comments by logging into their accounts on Vuukle.