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Tamannaah turns designer with new jewellery venture

Our Bureau Hyderabad | Updated on January 24, 2018 Published on March 31, 2015

Actor Tamannah Bhatia launching her e-commerce venture witengold.com in Hyderabad on Tuesday . Santosh Bhatia, CEO and Founder , witengold. is also seen in picture. Photo: PV Sivakumar

Actress Tamannaah Bhatia has turned a designer for her online jewellery venture—witengold.com.

The popular South India actress, who has a penchant for elegant jewellery, dons a new avatar of being a designer for her family-owned venture. The actor, along with her father Santhosh Bhatia, has unveiled an online jewellery line www.witengold.com, which will go live on April 20, marking the auspicious Akshaya Tritiya.

“Jewellery designing caught my fancy at an early age as my father is also into jewellery business. I liked what I designed initially and that encouraged me to venture into it further offering jewellery that is light, contemporary and easy to wear,” Tamannaah said.

“I have taken the role of being the creative head of witengold.com and would be assisted by a team of designers who would execute the idea and then the designs would be made in the company manufacturing unit,” she explained.

The online brand is owned by Tamannaah Bejeweled Private Limited, a family-owned company of Santosh Bhatia and Rajni Bhatia.

“I will be wearing the jewellery designed by me in the Tamil movie Vasuvum Saravanum Onna Padichavanga and would consider popularising similar jewellery items in other movies too with the support of others,” she explained.

“The accent on these innovative designs would be to offer them in easy to wear forms reflecting style and flair. We would later also consider offering custom designed jewellery,” Santosh Bhatia said.

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Published on March 31, 2015
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