Tata Communications is betting big on cloud technology to help clients increase productivity and cut costs on the back of solutions such as customer relationship management (CRM) and e-mail.

“From just being a topic of discussion, we are now seeing deployment happening. Customers are excited about not just the cost saving but also the efficiency that cloud offers,” Tata Communications Vice-President (SaaS), Mr Mukul Sood, said.

With new solutions like human resource management coming on cloud, the demand for the technology will only grow, he added.

Cloud computing facilitates sharing of technological resources, software and digital information. It operates on a pay-per-use model, helping companies to cut costs as they do not have to invest heavily in infrastructure.

Mr Sood, however, did not comment on any financial details.

Tata Communications, in partnership with SuccessFactors, has launched human capital management (HCM) solution as part of its software-as-a-service (SaaS) portfolio.

With this, enterprises will be able to align their workforces, execute business strategies, identify high and low performers and increase business productivity.

“Talent retention, a productive workforce, business alignment and employee development are key areas of focus for any enterprise. Development and implementation of dedicated HR tools to address these issues are becoming increasingly important for enterprises that want to harness human resource intelligence to empower employees,” Mr Sood said.

Providing these solutions on the cloud will help even smaller firms go in for technology without worrying about huge expenditure on infrastructure, he added.

The company also offers a cloud-based solution for global contact centre industry. Intelligent Call Routing (ICR) and Interactive Voice Response (IVR) products offer an integrated solution for routing and distributing calls across multi-geography and multi-site call centres.

Routing takes place over a single, fully enabled IP platform, delivering business efficiencies and a superior customer experience.

“What we are trying to do is offer a multitude of solutions to clients, helping them grow in the process. They need not think about their IT infrastructure and they can instead focus on core business decisions,” he said.

For the quarter ended September 2011, the company’s gross revenue increased about 14 per cent per cent to Rs 3,374 crore from Rs 2,961 crore in the same period last year.

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