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Tata Communications Limited (TCL) has put in place a new strategy to crowdsource ideas from within the company, build platforms and partner with start-ups to help take their solutions faster to the market.
Talking to BusinessLine at an event held for its top customers, Sumeet Walia, Head, Global Enterprise Business of TCL, said that the company is driving innovation from within and has encouraged employees to come up with ‘out-of-the-box’ solutions, which will be showcased in Silicon Valley.
Demand for innovation We need to work at a startup-like pace and be more agile in taking our solutions to market and look for ideas from within and outside the company, he said.
This call for innovation is resonating across the IT industry as technologies like cloud computing, mobility, social media and analytics are changing the way technology is being consumed. Companies like TCL, which started off providing traditional services like bandwidth or managing server computers in a data centre for companies like Essar or Jaguar Land Rover are now looking to go beyond providing ‘rental’ services.
“We are now proactively talking to customers and asking them questions like what impact does your software application have on your existing IT infrastructure, how efficiently do you use your network, said Walia. Technology providers like TCL are being increasingly asked what extra value they can provide to their clients as a result of which they are being forced to innovate.
Striking a balance “Companies have to dig deep and strike a balance between growing their existing business and at the same time keeping an eye on newer forms of competition,” said Sanchit Vir Gogia, an analyst at Greyhound Research.
TCL officials say the company through this new initiative has got two ideas out of 100, which it intends to showcase in the Valley. Tt said that one was in the mobile payment space and the other in ‘roaming’.
At the end of December 2014, TCSL reported revenue growth of ₹15,097 crore, a 4.8 per cent year-on-year growth but saw a dip in net profits by 18 per cent compared on a yearly basis.
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