At a time when the market is uncertain and flooded with digital products and services, it is important to stay relevant using the latest technology and improving your product offering, says Sanjeev Bikhchandani, Founder and Executive Vice-Chairman, Info Edge (India) Ltd.

Info Edge owns various sites, such as the recruitment portal Naukri.com, real estate platform 99acres, matrimonial forum Jeevansathi, and education platform Shiksha.

Bikhchandani said: “In the last 21 years since the launch of Naukri.com, there has been a sea-change in the way recruitment is done in India.”

Of the total revenue of Info Edge, which is ₹915 crore, Naukri accounts for about ₹665 crore and continues to grow at the rate of 12 per cent per year.

New technologies

While it is driving volumes, the venture is not without its challenges. “The big problem is matching. There are 6,000 resumes, 75,000 recruiters and 4-5 lakh jobs at any given point in time,” said Bikhchandani.

“How will you match the right job with the right person? That is where the problem gets harder and harder as numbers grow larger and larger,” he added. To solve this, Naukri has invested in building better tools and algorithm using latest technologies such as artificial intelligence (AI) and machine learning (ML).

“Big effort is going on in AI and ML. We do at least 50-60 changes every week. You just don’t see them because everything happens in the back-end, to make the site work better,” he added.

In addition, the company has also been expanding its reach. It launched Naukrigulf.com, targeting local hiring in the Gulf Cooperation Council, in 2006. It also launched Firstnaukri.com, focusing on entry-level hiring. While Naukri Gulf has seen good traction, the company is yet to crack the freshers hiring space.

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