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The Wedding Brigade (formerly Indear), an online portal for wedding shopping, has raised Rs 4 crore in a Pre-Series A round of funding led by Blume Ventures, with the participation of four other angel investors.
The company will use the proceeds to enhance product and services offerings, growth activities and for acquiring talent.
“Our unique technology-centric model gives users access to all the best content, products, and services to create their perfect wedding. We make intelligent recommendations based on their role in the wedding, or the type of function they are attending, and our free expert concierge service helps facilitate venue and services bookings,” said Sanna Vohra, Founder, The Wedding Brigade.
“This round of funding gives us the necessary resources to scale our model at an accelerated pace. With our new brand identity, we are poised to make deep in-roads into our country’s high-growth wedding market,” Vohra added.
The Wedding Brigade has also recently introduced a services marketplace, which enables users to book venues, hair and make-up artists and mehendi artists online, or through its free expert concierge service.
The platform has been launched for users in Mumbai and Delhi, and will soon expand to other cities such as Bengaluru, Hyderabad, and Chennai as well as introduce new categories such as photographers, caterers and more.
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